Nearly a year since we first launched our contest to come up with Singapore Rowing's new logo, we can now finally unveil the winning entry.
It was designed by Rozaidi Mohamed, who emerged on top after an open call, multiple rounds of voting within our exco and even more rounds of revision and intense discussion among the leadership.
We'll let Rozaidi describe his approach in his own words:
The brand mark reflects Singapore Rowing’s aim to be the Pride of Singapore.
It features a blade, the very piece of the oar that pushes each boat forward, and shaded blue as a symbol of unity.
Central to the design is the lion, emblematic of Singapore and emblazoned in her red and white national colours. With every stroke, the lion on the blade rises and breaks the surface of the water with power and precision, instilling fear in the competition and pride in the team.
“Pride” here refers to not just the feeling but also the rowers as a group, a collective that is stronger together - like lions.